Why Booklets Struggle After Printing — And What Usually Gets Blamed Too Late
Booklets are usually approved in calm, controlled conditions. Files are checked on screen. Proofs are reviewed under good lighting. Everything looks correct. Once printed, the assumption is that the job is complete. What happens next is rarely examined. In real use, booklets printing are handled by people who were not part of the decision-making process. They are opened quickly, skimmed,...
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