Inside the Evolution of Meta Advertising Services and AI-Led Campaigns

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2026-01-16 12:32:06 -

Meta ads have significantly changed even in the last year, a shift not driven by marketers. The platform itself has shifted. Meta has moved from offering helpful tools to actively running campaigns through AI-led systems, and that change affects how brands plan, measure, and manage paid media. At the center of this shift is Meta Platforms’s decision to make automation the default rather...

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