Betting Ads Funnel Optimization: From Impression to First Bet
Most advertisers running online betting advertising know how to get impressions. Getting someone to place their first bet? That's where things fall apart. I've watched campaigns pull 50,000 clicks in a weekend and convert fewer than 200 users into depositors. The funnel breaks somewhere between the landing page and registration, or between registration and that critical first wager. What...
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