How Comme des Garçons Changed the Perception of Luxury Hoodies

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2025-10-14 11:38:27 -

Hoodies had been on the scene for decades, with everyone viewing them as relaxed, cozy, and even defiant — a sign of streetwear over refinement. But with Comme des Garçons's arrival on the scene with its cutting-edge vision, all that changed. The Tokyo fashion brand, launched by Rei Kawakubo in 1969, didn't merely rework what luxury looked like; it dissolved the boundaries between...

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