Why Real-World Use Is the Only Meaningful Test for Print

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2026-01-28 20:58:00 -

Print is usually judged in safe conditions. On screens. On proofs. On desks where nothing is rushed and nothing is being juggled. Colours are checked, alignment is approved, paper feels good in the hand, and the job is signed off. That moment is often mistaken for success. In reality, printed materials are not tested when they are approved. They are tested when they are used. That test happens...

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