Sell Football World Cup Tickets: ITV is weighing up whether to show...

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2026-03-06 09:54:21 -

Sell Football World Cup Tickets: ITV is weighing up whether to show adverts during the FIFA 2026 drinks breaks

For the FIFA World Cup 2026, the introduction of mandatory mid-half hydration breaks after the 22nd minute of each half has created a unique situation for broadcasters, particularly in the UK. ITV, which shares free-to-air rights with the BBC, is actively evaluating how to handle advertising during these pauses. FIFA World Cup: ITV Weighs Advertising Options During 2026 Mid-Half Breaks...

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