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2025-11-11 14:31:48 -

What Really Impacts B2B Buying: Key Factors to Know

In its simplest form, the B2B buying process is a multistage decision-making process involving various decision makers. Knowledge of such factors has added value in optimizing marketing and sales communication with potential buyers. 1. Personal Relationships That is why the building of long-term personal relationship between buyers and sellers is essential in B2B. This study shows that trust,...

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