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2025-11-10 14:43:19 -

The Power of Lead Scoring: Identifying Sales Qualified Leads

In as much as B2B sale is considered to be one of the most challenging tasks in the current marketplace, identification of the right leads is dealt with as the greatest success influencing factor. Lead scoring can therefore be described as a strategic activity that is employed in the evaluation of clients as prospective customers in relation to their conversion potential to actual buyers. By...

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