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2025-11-18 06:39:51 -

Sales Qualified Lead vs. Sales Accepted Lead: What’s the Real Difference?

In B2B marketing and sales, two terms appear again and again: Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL). They sound similar, but they play very different roles in the sales funnel. Understanding this difference is important for marketing teams, sales teams, and any business that wants predictable growth. When companies mix up these terms, they often struggle with lead handoff,...

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