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The Aesthetics of Sustainability: Designing for Green BrandsThe consumer consciousness in Lucknow is shifting. There is a growing demand for organic foods, sustainable fashion, and eco-friendly home products. However, "green" products often face a perception challenge. If the branding looks too rustic or homemade, consumers might perceive it as low quality. If it looks too slick and glossy, they might doubt its eco-credentials (greenwashing)....0 Reacties 0 aandelen 14 Views 0 voorbeeld