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I You Print added blog Art
2026-01-14 13:43:04 -

Why Booklets Struggle After Printing — And What Usually Gets Blamed Too Late
Booklets are usually approved in calm, controlled conditions. Files are checked on screen. Proofs are reviewed under good lighting. Everything looks correct. Once printed, the assumption is that the job is complete. What happens next is rarely examined. In real use, booklets printing are handled by people who were not part of the decision-making process. They are opened quickly, skimmed,...

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I You Print added blog Art
2026-01-22 11:57:22 -

How Ease of Use Determines Whether Print Gets Read or Skimmed
People don’t decide to skim printed material because they’re disinterested. They skim because the material makes reading feel like work. This is something that often gets missed in print projects. Time is spent refining content, polishing design, and approving proofs, yet very little attention is paid to how easy the finished piece is to live with once it’s in someone’s...

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I You Print added blog Art
2026-01-27 22:07:10 -

Why Print That Lasts Is Usually Designed Around Behaviour
When printed materials last, it’s rarely because they were overbuilt, expensive, or visually striking. Longevity in print usually comes from something quieter: the material fits into how people actually use it. Most printed items don’t disappear because they’re damaged beyond use. They disappear because they become inconvenient. They stop fitting the rhythm of work. They...

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