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2026-03-18 06:19:55 -

Beverage Industry Boosting Global Anthocyanin Food Color Adoption

The beverage industry is a major driver of anthocyanin food color adoption. Consumers are increasingly demanding visually appealing, natural, and health-oriented drinks, including juices, smoothies, functional beverages, and soft drinks. Anthocyanin pigments provide red, purple, and blue colors while maintaining natural flavor. They are ideal for beverages because they dissolve easily and are...

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