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2025-12-17 09:04:28 -

Why Private Equity Prefers Omnichannel Ecommerce Brands Over Marketplace-Only Stores

Introduction Private equity interest in ecommerce has matured significantly over the past decade. Early acquisitions focused heavily on fast growth through dominant marketplaces, but that approach has shifted. Today, investors look deeper into brand durability, customer ownership, and long-term scalability before making acquisition decisions. This change has important implications for founders...

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