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Mukesh Sharma added blog Sports
2026-01-21 10:32:14 -

Betting Ads Funnel Optimization: From Impression to First Bet
Most advertisers running online betting advertising know how to get impressions. Getting someone to place their first bet? That's where things fall apart. I've watched campaigns pull 50,000 clicks in a weekend and convert fewer than 200 users into depositors. The funnel breaks somewhere between the landing page and registration, or between registration and that critical first wager. What...

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John Miller added blog Sports
2026-01-21 12:53:18 -

Sports Advertisement Funnel Optimization: From Impression to Deposit
Last month, a betting platform pushed $40,000 into a live-match campaign. Impressions were solid. Click-through rates looked decent on paper. But deposits? Barely a trickle. The advertiser couldn't figure out where the disconnect happened—was it the creative, the landing page, or something deeper in the funnel? This scenario plays out more often than most advertisers admit. Sports...

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