Market Overview

The China online grocery market size reached USD 117.1 Billion in 2024 and is expected to grow at a CAGR of 25.73% during the forecast period from 2025 to 2033. The market is driven by widespread adoption of digital technologies, increasing internet penetration, and the rising consumer demand for convenience in shopping. The market is projected to reach USD 918.9 Billion by 2033.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

China Online Grocery Market Key Takeaways

• The China online grocery market reached USD 117.1 Billion in 2024.
• The market is expected to grow at a CAGR of 25.73% during 2025-2033.
• The forecast market size is USD 918.9 Billion by 2033.
• The sector benefits from rapid smartphone and digital payment adoption.
• Fast delivery networks and post-COVID online shopping habits are growth drivers.
• Increased incomes, urbanization, and government support for rural e-commerce infrastructure strengthen the market.
• Strong investments by e-commerce giants and demand for food safety and omnichannel services accelerate expansion.

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Market Growth Factors

China's online grocery market grew rapidly as the penetration of digital technologies and internet coverage in China grew. This made it convenient to access a variety of goods and services via an online platform. The growth of the market has also been driven by the demand for convenience from online shopping. The rise of digital wallets like Alipay and WeChat Pay allows for nearly instantaneous payment and is at the heart of the growth in the market.

Fast delivery networks have been one of the major growth drivers, as consumers are inclined towards grocery delivery options which deliver items within an hour. Platforms like Meituan and Dingdong Maicai have reorganized their supply chain into micro-fulfillment centers. They built up a dense rider network for ultra-fast delivery. Investments into infrastructure, inventory management, and warehousing at the local level have turned speed into a competitive advantage that leads to customer loyalty in a cluttered delivery marketplace.

Online grocery shopping in China is driven by rapid urbanization, increased household consumption, better access to rural e-commerce infrastructure as a product of government policies, as well as large investments from leading e-commerce players in response to consumer demand for food safety and fresh produce, deals and omnichannel shopping. The rise of automation and technology-driven initiatives, including artificial intelligence driven order demand forecasting, delivery route optimization, and personalized shopping experiences, is also driving the sector, particularly given companies are scaling up to meet demand in second- and third-tier cities.

Market Segmentation

Product Type Insights:

• Vegetables and Fruits: Includes fresh produce available through online grocery platforms.
• Dairy Products: Covers chilled and other dairy items sold online.
• Staples and Cooking Essentials: Comprises pantry staples sourced through digital channels.
• Snacks: Retail of snack items via online grocery stores.
• Meat and Seafood: Includes fresh and processed meat and seafood products.
• Others: Represents additional grocery categories available online.

Business Model Insights:

• Pure Marketplace: Platforms that connect buyers and sellers without holding inventory.
• Hybrid Marketplace: Models combining marketplace features with inventory holdings.
• Others: Other business models operative in the sector.

Platform Insights:

• Web-Based: Online grocery shopping conducted via website platforms.
• App-Based: Grocery purchases through mobile applications.

Purchase Type Insights:

• One-Time: Individual purchase transactions.
• Subscription: Recurring purchase models offered digitally.

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Regional Insights

The report covers major regional markets across China, including North China, East China, South Central China, Southwest China, Northwest China, and Northeast China. While specific dominant region statistics are not detailed, this segmentation highlights the nationwide scope of the market from urban to rural areas, reflecting varied consumer preferences and infrastructure capabilities across these regions.

Recent Developments & News

In June 2025, Keeta, the global arm of China’s top food delivery app, expanded to the Gulf region starting with Kuwait to launch rapid food and grocery delivery services. Recruitment is nearing completion with operations expected to start in late 2025 or early 2026. In July 2024, Meituan reported a 21% revenue increase in Q2 reaching CNY 82.3 Billion, surpassing analyst expectations despite China’s slow economic recovery. Demand for low-cost, discounted products and efficient delivery continues to fuel Meituan’s growth, consolidating its position in China’s expanding online grocery and retail delivery market.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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