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The 7Ps of Service Marketing: A Comprehensive GuideMarketing of services therefore is a totally distinct from that of goods and this calls for its distinction on the one to be used in the marketing of services. In the marketing of services, one has to be conversant with and apply the 7 Ps of service marketing. These elements offer a guideline toward how strategic and operational activities can be manoeuvred to produce outstanding customer...0 Commentaires 0 Parts 211 Vue 0 Aperçu